Anyone who has lived in the past thirty to forty years will have a favorite wrestler—or will at least know of a wrestler. That’s how big the WWE is. They recently celebrated 25 years of their Monday night show called RAW. WWE and the Attitude Era The 25th anniversary of RAW was a highlight reel […]
Anyone who has lived in the past thirty to forty years will have a favorite wrestler—or will at least know of a wrestler. That’s how big the WWE is. They recently celebrated 25 years of their Monday night show called RAW.
WWE and the Attitude Era
The 25th anniversary of RAW was a highlight reel of what was known to be the “Attitude Era” where it was normal to flip the middle finger, take part of hardcore matches where blood was a regular feature, and have “matches” where women were normally overly sexualized.
This time in WWE history was marked by broken bodies, bloody matches, and the ever normal bra and panties matches. This was the standard in which wrestling was held and it seems that a lot of the adults of today were the young children that used to watch those types of matches.
RAW 25 was pretty much a three-hour throwback with no actual meat in its presentation.
WWE PG Direction
The issue that exists today is that WWE has now gone in a different direction. They are aiming to have a more PG approach to their program which is marked by their wellness directive, no more expletives, and they have elevated the standard in which women were held.
Everything was in the direction that would make sports entertainment more accessible to children and families—a market that would be necessary to tap into for the continued longevity of the brand.
Nostalgia is a factor that has been quite strong in the past ten years. There has always been a clamor toward how much “better” things were back then. The WWE is no different from this given that they generally aim to make their viewers happy.
The problem with this is that viewers tend to look for the sort of matches that they grew up watching. These types of matches involved Hell-in-a-Cell, Hardcore matches, Street Fight matches, and many others. These do not fit in with the current direction. As a subsequent effect, the viewers of today increasingly demand to see the stars of yesterday rather than giving the new talent a chance to establish their own agency.
The Need to Let Go
WWE in general needs to firmly turn towards the PG direction and come up with matches that fit the current directive. This is due to the fact that they try to host the same types of matches but end up disappointing fans due to the lack of the violence and the gore that was normally expected.
Before You Go
The WWE is a giant company which has seen a massive growth in the last twenty years or so. The advent of social media also helped them move away from the “kayfabe” and allowed their athletes to enjoy better privileges. The trouble is that as there is a lot of demand for matches or skits like the ones they had in the Attitude era and the newer talent keeps getting overlooked or used as fodder for established wrestlers.
Do you think the WWE needs to let go of their Attitude Era and move toward cultivating the talent that they have today?